News
EAT ME introduces its renewed brand identity
EAT ME introduces its renewed brand identity. Still in its familiar purple, but with a contemporary look and feel designed for tomorrow's consumer. With this renewed brand, EAT ME continues to strengthen its position as the brand that inspires consumers to discover new flavours and consciously enjoy the very best fruit and vegetables. Full of flavour, full of colour, and always 'Excitingly Good'.
Excitingly Good
Excitingly Good. This is the brand promise that brings together the ambitions of the renewed EAT ME. At EAT ME, it is not only about offering high-quality, great-tasting products, but above all about creating moments of enjoyment that surprise, inspire and connect. Through inspiring recipes, product applications and stories, we show consumers just how delicious, versatile and valuable fruit and vegetables can be.
But Excitingly Good goes beyond the product and the consumer. Every day, we work to make our supply chain more conscious and sustainable, enabling everyone to enjoy fruit and vegetables with confidence. That, too, is Excitingly Good.
What does this mean for Berries Pride?
As a proud supplier of EAT ME berries, Berries Pride looks forward to this next step in the brand's development. The renewed positioning aligns closely with our ambition to inspire consumers to enjoy delicious berries more often.
The introduction of the renewed EAT ME packaging for the berry range is planned for March 2027. Until then, the current packaging will remain in use. Behind the scenes, we are carefully preparing for this transition.
We believe that a strong consumer brand plays an important role in the continued development of the berry category.
With EAT ME's renewed brand identity, we create more opportunities to inspire consumers, increase the visibility of berries and continue building growth in the berry category together with our partners. Better Together!
Discover the renewed EAT ME
Our sister company, Nature’s Pride, will begin the phased introduction of the first products in the renewed EAT ME brand identity from November 2026 onwards. To bring this rebrand to life, a launch video has been created showcasing the renewed EAT ME brand.
The introduction of the renewed EAT ME packaging for the berry category will follow in March 2027.
Would you like to learn more about the EAT ME rebrand? Read the full news article from Nature’s Pride.
