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SIFAV reaches 85% sustainable volume of fresh fruit and vegetables

As the 2020 Convenant of the The Sustainability Initiative Fruit and Vegetables (SIFAV) comes to a close, the final results are spectacular: total sustainably sourced volume went up from 50% in 2015 to 85% in 2020 and 40 projects were executed to improve sustainability in the global fruits and vegetable sector with a combined investment of 17 million euros.

As one of the Partners of SIFAV we’re incredibly proud of the results, says Stefanie Vermaessen, Sustainble Business Mananger at Berries Pride and Chairwoman of the SIFAV Steering Committee. ‘SIFAV has grown to now roughly represent 25% of total fruit and vegetables imports in Europe. It is very significant that such a big part of the market works together on one shared sustainability agenda. SIFAV has achieved this. It has accelerated sustainability throughout the entire chain, created insights and capacity, as well as monitoring and risk management mechanisms. We’re incredibly proud to have been a dedicated partner of this process, through participation in many pilots and projects, numerous working sessions, and our work in the Steering Committee. A bright future lays ahead of us with new members joining and an ambitious agenda for 2025.